The Entertainment Industry Foundation has mobilized the entertainment community around a groundbreaking initiative designed to inspire a new era of service and volunteerism. This multi-year campaign, called "iParticipate," hopes to make service a part of who we are as Americans and show what we can achieve when we all pull together.
As part of this effort, EIF has produced a series of public service announcements to reinforce the importance of volunteerism. Directed and produced by award winning director Jesse Dylan, this spot features Gwyneth Paltrow and her mother Blythe Danner in honest and heartfelt discussion. The two separate conversations are woven together into one seamless inter-generational message: service helps others and also is good for you.
Please help us make it easy for your audience to find volunteer opportunities in your community! By airing these PSAs, we hope it encourages your viewers to make an impact in their own community.
Please add this :30 spot to your rotation for 2010 - and air it as often as possible. For more information on the campaign please go to iparticipate.org.
