The Entertainment Industry Foundation has mobilized the entertainment community around a groundbreaking initiative designed to inspire a new era of service and volunteerism. This multi-year campaign, called "iParticipate," hopes to make service a part of who we are as Americans and show what we can achieve when we all pull together.
As part of this effort, EIF has produced a series of public service announcements to reinforce the importance of volunteerism. Directed and produced by award winning director Jesse Dylan, this, non-partisan spot features Matthew McConaughey engaging directly with veterans and their families, discussing the needs and struggles of veterans. The overall theme of the actor's message is how many military families feel alone in their struggles; that those at home bear a burden just like those fighting overseas; that many veterans and families are struggling and, most importantly, that the veterans and their families can overcome these struggles with our support.
Please help us make it easy for your audience to find volunteer opportunities in your community! By airing these PSAs, we hope it encourages your viewers to make an impact in their own community.
Please add this :30 spot to your rotation for 2010 - and air it as often as possible.
